"The lofts are a harmonious balance of Anglo-Scandi design"

We were approached to create a brand and design the interior of an apart-hotel, Chelmsford Lofts, situated in Sandyford, Newcastle. We created an Anglo-Scandi design for the apartments, giving each of the eight apartments their own individual personality but with a similar overall feel. For the branding element, we took inspiration from mid-20th century, classic European calligraphy.